Monthly Archives: September 2011
Consumers shop for Store Brands
We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |
Welcome to Consumer Science
Check back soon for blog entries that are related to our industry of consumer opinions and product insights.
Posted in Consumer Science |