Monthly Archives: November 2011

Consumers drive new products innovation

Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading

Posted in Consumer Science, Store Brands |

Do consumers want American food?

Seeing the words “Made in the USA” on a grocery store product is a breath of fresh air to a skeptical American Shopper. A product of any other country equals a heightened fear of the unknown and complex supply chain … Continue reading

Posted in Consumer Science |

Penalty Analysis – Getting more from Sensory Research

Penalty analysis is a statistical technique that can be run on Just About Right (JAR) scales to prioritize which attributes of a product most affect liking. My white paper on this is in the downloads section if you want to … Continue reading

Posted in Consumer Science, Sensory Research |