Monthly Archives: April 2013

Consumer Research explores Perceptions of price gaps

Posted on April 12, 2013 by Chandi Gmuer, VP at Consumer Science

In recent primary research done for PL Buyer magazine, on health and beauty items, we found that a 20% price discount of store brand over national brand seemed to provide the optimum balance of discount and quality perception. The data … Continue reading →

Posted in Consumer Research, Consumer Science, Store Brands |