Monthly Archives: July 2013

Consumer Research shows Shopping Apps eclipse paper coupons

Posted on July 15, 2013 by Chandi Gmuer, VP at Consumer Science

A recent study we carried out for PL Buyer magazine showed that for smartpone users, mobile shopping apps were much more widely accepted than paper coupons. It also showed that retailer specific apps were not as popular as non retailer … Continue reading →

Posted in Consumer Research, Store Brands |