Author Archives: Chandi Gmuer, VP at Consumer Science

Competing Against the Online Grocers

As Amazon enters the online grocery market it looks like this could finally be a significant shift in the way Americans buy groceries. Traditional supermarkets, already getting squeezed between the discounters and mass merchandisers, perhaps have the most to lose. … Continue reading

Posted in Consumer Research, Store Brands |


Consumer Research shows Shopping Apps eclipse paper coupons

A recent study we carried out for PL Buyer magazine showed that for smartpone users, mobile shopping apps were much more widely accepted than paper coupons. It also showed that retailer specific apps were not as popular as non retailer … Continue reading

Posted in Consumer Research, Store Brands |


Consumer Research explores Perceptions of price gaps

In recent primary research done for PL Buyer magazine, on health and beauty items, we found that a 20% price discount of store brand over national brand seemed to provide the optimum balance of discount and quality perception. The data … Continue reading

Posted in Consumer Research, Consumer Science, Store Brands |


Pets more important than people according to Consumer Research?

A recent study done for PL Buyer magazine shows that people trust the quality of store brand pet products far less than they do for store brand grocery products. Do they care more about what they feed their pets than … Continue reading

Posted in Consumer Research, Store Brands |


What’s wrong with loyalty cards?

We recently surveyed consumers about supermarket loyalty cards. The consumers were fairly happy with them, with 68% being frequent users, 68% expressing above average satisfaction and 75% using between one and three cards. Here is what the consumers suggested to … Continue reading

Posted in Consumer Research, Store Brands |


Sustainability low in needs hierarchy

In recent primary research we did for PL Buyer magazine using our national panel, we took a look at how sustainability influences the grocery consumer. We found that although consumers express the importance of sustainability they are not really willing … Continue reading

Posted in Consumer Research, Consumer Science, Store Brands |


Facebook for Consumer Research

Facebook announced earlier this week it has reached 900 million members. This massive audience is a magnet for business and extremely attractive to research companies! Here is a quick recap of the different ways Facebook can be used to capture … Continue reading

Posted in Consumer Research, Consumer Science |


TV & Radio least effective in brand switching

In recent primary research we did for PL Buyer magazine using our national panel we took a look at how consumers think about grocery brands before shopping and then during shopping. We found that the majority of respondents usually know … Continue reading

Posted in Consumer Research, Store Brands |


Using Children in Consumer Research

Children are becoming more and more influential in purchase decisions and may have the final say in whether or not a product becomes a household favorite. Their insights can be extremely valuable, and not just for products aimed specifically at … Continue reading

Posted in Consumer Research, Consumer Science, Sensory Research |


Consumers drive new products innovation

Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading

Posted in Consumer Science, Store Brands |