Author Archives: Chandi Gmuer, VP at Consumer Science
Consumers drive new products innovation
Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading
Do consumers want American food?
Seeing the words “Made in the USA” on a grocery store product is a breath of fresh air to a skeptical American Shopper. A product of any other country equals a heightened fear of the unknown and complex supply chain … Continue reading
Penalty Analysis – Getting more from Sensory Research
Penalty analysis is a statistical technique that can be run on Just About Right (JAR) scales to prioritize which attributes of a product most affect liking. My white paper on this is in the downloads section if you want to … Continue reading
Consumers shop for Store Brands
We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading
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