Category Archives: Store Brands
Consumers drive new products innovation
Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading
Posted in Consumer Science, Store Brands |
Consumers shop for Store Brands
We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |