Longhorn IFT Annual Expo


Consumer Science attended the annual expo for the Dallas / Fort Worth, Texas section of the Institute of Food Technologists, in October. The Longhorn section (www.longhorn-ift.org) offers more than 900 regional members an opportunity to come together, network, and develop both personal and business relationships. It was a great platform for talking to R&D managers about the benefits of understanding their consumer. We discussed how our focus groups, surveys and sensory panels can help drive customer segmentation, ideation, product development and improvement.