Author Archives: Chandi Gmuer, VP at Consumer Science
TCU @ Consumer Science for Sensory Testing
No, not the football team! A group of Texas Christian University (TCU) MBA students from Dallas / Fort Worth, TX took a field trip to Consumer Science this past summer. They got a first had opportunity to see how a … Continue reading
Competing Against the Online Grocers
As Amazon enters the online grocery market it looks like this could finally be a significant shift in the way Americans buy groceries. Traditional supermarkets, already getting squeezed between the discounters and mass merchandisers, perhaps have the most to lose. … Continue reading
Consumer Research shows Shopping Apps eclipse paper coupons
A recent study we carried out for PL Buyer magazine showed that for smartpone users, mobile shopping apps were much more widely accepted than paper coupons. It also showed that retailer specific apps were not as popular as non retailer … Continue reading
Consumer Research explores Perceptions of price gaps
In recent primary research done for PL Buyer magazine, on health and beauty items, we found that a 20% price discount of store brand over national brand seemed to provide the optimum balance of discount and quality perception. The data … Continue reading
Pets more important than people according to Consumer Research?
A recent study done for PL Buyer magazine shows that people trust the quality of store brand pet products far less than they do for store brand grocery products. Do they care more about what they feed their pets than … Continue reading
What’s wrong with loyalty cards?
We recently surveyed consumers about supermarket loyalty cards. The consumers were fairly happy with them, with 68% being frequent users, 68% expressing above average satisfaction and 75% using between one and three cards. Here is what the consumers suggested to … Continue reading
Sustainability low in needs hierarchy
In recent primary research we did for PL Buyer magazine using our national panel, we took a look at how sustainability influences the grocery consumer. We found that although consumers express the importance of sustainability they are not really willing … Continue reading
Facebook for Consumer Research
Facebook announced earlier this week it has reached 900 million members. This massive audience is a magnet for business and extremely attractive to research companies! Here is a quick recap of the different ways Facebook can be used to capture … Continue reading
TV & Radio least effective in brand switching
In recent primary research we did for PL Buyer magazine using our national panel we took a look at how consumers think about grocery brands before shopping and then during shopping. We found that the majority of respondents usually know … Continue reading
Using Children in Consumer Research
Children are becoming more and more influential in purchase decisions and may have the final say in whether or not a product becomes a household favorite. Their insights can be extremely valuable, and not just for products aimed specifically at … Continue reading