Chandi Gmuer, Vice President of Consumer Research and Product Testing atConsumer Science, discusses National Brand Equivalents and if they are still a useful measure in the current private brand retail landscape. For the U.S. private brand industry, National … Continue reading
Category Archives: Consumer Science
Is NBE (National Brand Equivalent) Dead?
Certified Food Scientist Achievement
Congratulations to Braeden Knight, a Product Researcher at Consumer Science for the past 6 years, for becoming part of an elite group to be a Certified Food Scientist. She joins another Product Researcher, Kasturi Chitre, who achieved it last year. … Continue reading
Posted in Consumer Science |
TCU Experimental Food Science
Senior students in the Experimental Food Science class from Fort Worth neighbor Texas Christian University kicked off their fall semester by spending an afternoon with us in the laboratory. Students gathered in groups and met side by side with Consumer … Continue reading
Posted in Consumer Science, Dallas / Fort Worth, Sensory Research |
Announcing joint venture with S4RB
Solutions for Retail Brands (S4RB) has announced a new joint venture with Consumer Science, a division of MMI (Marketing Management, Inc.). Together, the organizations will combine their resources and expertise to bring private brand retailers improved product performance assessments, better … Continue reading
Posted in Consumer Science, Dallas / Fort Worth, Store Brands, Uncategorized |
Consumer Research explores Perceptions of price gaps
In recent primary research done for PL Buyer magazine, on health and beauty items, we found that a 20% price discount of store brand over national brand seemed to provide the optimum balance of discount and quality perception. The data … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |
Sustainability low in needs hierarchy
In recent primary research we did for PL Buyer magazine using our national panel, we took a look at how sustainability influences the grocery consumer. We found that although consumers express the importance of sustainability they are not really willing … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |
Hispanic Opportunity Growth
Are you getting your share of the Hispanic market growth? The facts are that Hispanics fueled 50% of the growth in U.S. in the past decade. Hispanics are dispersing across all of the U.S., driving job growth while holding onto language … Continue reading
Posted in Consumer Science |
Facebook for Consumer Research
Facebook announced earlier this week it has reached 900 million members. This massive audience is a magnet for business and extremely attractive to research companies! Here is a quick recap of the different ways Facebook can be used to capture … Continue reading
Posted in Consumer Research, Consumer Science |
Using Children in Consumer Research
Children are becoming more and more influential in purchase decisions and may have the final say in whether or not a product becomes a household favorite. Their insights can be extremely valuable, and not just for products aimed specifically at … Continue reading
Posted in Consumer Research, Consumer Science, Sensory Research |
Consumers drive new products innovation
Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading
Posted in Consumer Science, Store Brands |