Category Archives: Store Brands

Consumers drive new products innovation

Posted on November 30, 2011 by Chandi Gmuer, VP at Consumer Science

Store Brand Decisions today shared highlights from some research stating “Today’s empowered consumer wants to be involved in the decision-making process, whether that is simply providing feedback or suggesting entirely new product lines’ Read the story here This is what … Continue reading →

Posted in Consumer Science, Store Brands |

Consumers shop for Store Brands

Posted on September 30, 2011 by Chandi Gmuer, VP at Consumer Science

We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading →

Posted in Consumer Research, Consumer Science, Store Brands |