Consumer Science attended the annual expo for the Dallas / Fort Worth, Texas section of the Institute of Food Technologists, in October. The Longhorn section (www.longhorn-ift.org) offers more than 900 regional members an opportunity to come together, network, and develop both personal and business relationships. It was a great platform for talking to R&D managers about the benefits of understanding their consumer. Our food quality experts Kasturi Chitre and Adelaide Kincaid, presented how our focus groups, surveys and sensory panels can help drive customer segmentation, ideation, product development and improvement.
