Penalty analysis is a statistical technique that can be run on Just About Right (JAR) scales to prioritize which attributes of a product most affect liking. My white paper on this is in the downloads section if you want to read more about it.
Penalty analysis is a statistical technique that can be run on Just About Right (JAR) scales to prioritize which attributes of a product most affect liking. My white paper on this is in the downloads section if you want to read more about it.