CONSUMER RESEARCH
RESEARCH PRODUCTS:
Advertising effectiveness
Brand Personality
Brand Pulse
Consumer Sensory panels
Customer satisfaction studies
Design Optimizer
Market segmentation
New concept testing
Packaging benchmark
Perceptual mapping
Post launch benchmark
Promotion effectiveness
Price sensitivity analysis
Consumer Science specializes in primary consumer research. We
select from a broad range of techniques and technology to customize
research that delivers you the most value.
A qualified staff of researchers and moderators provide turnkey
research including study design, respondent recruitment and customized
analysis and reporting. Our offerings, combining traditional interviewing
techniques and the latest technology include, Intercepts, one-on-one,
dyads, triads, focus groups, large sensory panels, in-home test,
surveys, social media monitoring, video analytics and web analytics.
We understand at this time of consumer fragmentation researchers
have to look beyond demographics. Lifestyles, attitudes and affiliations
are often much better predictors of consumer preferences.
Contact us to get a quote for your project
CONSUMER RESPONSE
The Consumer Response team handles calls, correspondence and web
submissions from consumers on behalf of retailers, distributors
and manufacturers. All responses are personalized, and every technological
advancement is employed to ensure timeliness and efficiency.
Consistent, high-quality consumer response is key to gaining and
keeping an expanding customer base. Studies show that effectively
managing a complaint can create a customer for life.
Analysis of concerns provides invaluable insights to your products,
service and consumer attitudes.
Computerized database entry of all incoming consumer concerns provides
real-time access to feedback. Customized follow-up procedures and
summary reports are all included as part of the full-service consumer
response program.
PRODUCT TESTING
TESTING SERVICES:
Category review
Consumer Sensory Panels
Corrective action management
Label Reviews
New product certification
Alternate supplier approval
Penalty Analysis
Recipe Development
Recipe Verification
Retail audits
Shelf-life studies
Specification Development
WIC consulting / registration
Consumer Science Laboratories specializes in testing consumer packaged
goods (CPG). We use a range of quantitative and qualitative techniques
to provide a holistic view of product quality.
Choose from a broad range of services to augment your in-house staff
or outsource the entire process to us.
Our new product certification program allows you to approach customers
with third party validation of your product quality.
Consumer Science is a:
Founding
member of the Quality Assurance Association
Member of the Institute
of Food Technologists
Member
of the Society of Sensory Professionals
Council member of
the National WIC Association