Category Archives: Consumer Research

Using Children in Consumer Research

Posted on January 10, 2012 by Chandi Gmuer, VP at Consumer Science

Children are becoming more and more influential in purchase decisions and may have the final say in whether or not a product becomes a household favorite. Their insights can be extremely valuable, and not just for products aimed specifically at … Continue reading →

Posted in Consumer Research, Consumer Science, Sensory Research |

Consumers shop for Store Brands

Posted on September 30, 2011 by Chandi Gmuer, VP at Consumer Science

We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading →

Posted in Consumer Research, Consumer Science, Store Brands |