Chandi Gmuer, Vice President of Consumer Research and Product Testing atConsumer Science, discusses National Brand Equivalents and if they are still a useful measure in the current private brand retail landscape. For the U.S. private brand industry, National … Continue reading
Category Archives: Consumer Research
Is NBE (National Brand Equivalent) Dead?
Longhorn IFT Annual Expo
Consumer Science attended the annual expo for the Dallas / Fort Worth, Texas section of the Institute of Food Technologists, in October. The Longhorn section (www.longhorn-ift.org) offers more than 900 regional members an opportunity to come together, network, and develop … Continue reading
Posted in Consumer Research, Dallas / Fort Worth, Sensory Research |
Competing Against the Online Grocers
As Amazon enters the online grocery market it looks like this could finally be a significant shift in the way Americans buy groceries. Traditional supermarkets, already getting squeezed between the discounters and mass merchandisers, perhaps have the most to lose. … Continue reading
Posted in Consumer Research, Store Brands |
Consumer Research shows Shopping Apps eclipse paper coupons
A recent study we carried out for PL Buyer magazine showed that for smartpone users, mobile shopping apps were much more widely accepted than paper coupons. It also showed that retailer specific apps were not as popular as non retailer … Continue reading
Posted in Consumer Research, Store Brands |
Consumer Research explores Perceptions of price gaps
In recent primary research done for PL Buyer magazine, on health and beauty items, we found that a 20% price discount of store brand over national brand seemed to provide the optimum balance of discount and quality perception. The data … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |
Pets more important than people according to Consumer Research?
A recent study done for PL Buyer magazine shows that people trust the quality of store brand pet products far less than they do for store brand grocery products. Do they care more about what they feed their pets than … Continue reading
Posted in Consumer Research, Store Brands |
What’s wrong with loyalty cards?
We recently surveyed consumers about supermarket loyalty cards. The consumers were fairly happy with them, with 68% being frequent users, 68% expressing above average satisfaction and 75% using between one and three cards. Here is what the consumers suggested to … Continue reading
Posted in Consumer Research, Store Brands |
Sustainability low in needs hierarchy
In recent primary research we did for PL Buyer magazine using our national panel, we took a look at how sustainability influences the grocery consumer. We found that although consumers express the importance of sustainability they are not really willing … Continue reading
Posted in Consumer Research, Consumer Science, Store Brands |
Facebook for Consumer Research
Facebook announced earlier this week it has reached 900 million members. This massive audience is a magnet for business and extremely attractive to research companies! Here is a quick recap of the different ways Facebook can be used to capture … Continue reading
Posted in Consumer Research, Consumer Science |
TV & Radio least effective in brand switching
In recent primary research we did for PL Buyer magazine using our national panel we took a look at how consumers think about grocery brands before shopping and then during shopping. We found that the majority of respondents usually know … Continue reading
Posted in Consumer Research, Store Brands |