Category Archives: Consumer Science
Do consumers want American food?
Seeing the words “Made in the USA” on a grocery store product is a breath of fresh air to a skeptical American Shopper. A product of any other country equals a heightened fear of the unknown and complex supply chain … Continue reading
Penalty Analysis – Getting more from Sensory Research
Penalty analysis is a statistical technique that can be run on Just About Right (JAR) scales to prioritize which attributes of a product most affect liking. My white paper on this is in the downloads section if you want to … Continue reading
Want new customers?
Dell what are you doing? 2 weeks after the promised date and there was no sign of the new computer I ordered. When I called the response was “Well, sorry! You can purchase any other computer from other sources and … Continue reading
Consumers shop for Store Brands
We recently did some research for PL Buyer magazine on consumer attitudes to Store Brands. The really interesting point coming out, different to research from previous years, is that shoppers are now specifically choosing stores for their proprietary brands. Also … Continue reading
Welcome to Consumer Science
Check back soon for blog entries that are related to our industry of consumer opinions and product insights.